Increase your restaurant’s net profit in the next 90 days!

ENGINEERED MENUS. STRONGER MARGINS.

For restaurant Owners wanting to increase net profit in less Than 90 days by making your menu more profitable

We analyse every dish, fix your pricing architecture, and install a weekly profit system so the sales you already have generate more net profit.

Built for Restaurants That Are Busy... But Not Profitable Enough

Built by an Operator

Every strategy we use comes from running real restaurant businesses and fixing profit where it actually leaks.

Direct Support

You’re not left to figure things out alone. We stay close during the sprint so decisions get made quickly and changes actually get implemented.

Clear Profit Diagnosis

We break the business down so you can see where profit is being lost and what to fix first for the highest impact.

Net Profit First

Every decision is judged by what it does to take-home profit, not revenue, vanity metrics, or busywork.

Structured Weekly Plan

Each week we focus on one meaningful profit improvement, apply it properly, and make sure it sticks before moving on

We work through your numbers, identify what’s holding profit back, and fix it in the right order… so you’re no longer busy without seeing the reward.

You’ll leave with real changes implemented inside the business - better pricing, tighter margins, improved labour efficiency - and a weekly rhythm that keeps profit on track.

What we have achieved for other restaurants

£1000 - 2000

£1000-2000 Extra profit per week

35-50%

30-50% typical net profit improvement in 6 months

1-2 Hours

1-2 hours per week to implement

Your benefits

Here’s what You Get, when working with Us

Complete Menu profit Clarity

We analyse every dish for true contribution margin, pricing gaps, prep-time profitability, and sales mix. You’ll see exactly which plates generate profit, and which quietly dilute it.

Clear, Number-led decisions

Forget about generic advice. Every recommendation is tied to measurable net profit impact. Whether that’s repricing, portion adjustment, repositioning, or removal.

Implementation made manageable

We break improvements down into simple weekly actions. We don’t make big disruptions or try to change everything at once. We focus on steady improvements the business can absorb and keep.

Direct support throughout the sprint

You’re not handed a plan and left alone. We stay close with regular calls and ongoing support to answer questions, remove blockers, and keep things moving

Build profit without burning out

By the end of the sprint, you’ll have real improvements already in place: higher net profit, clearer numbers, and a repeatable way to keep improving without adding more work or stress.

Our Guarantee

Implement the agreed menu changes for 90 days.

If you don’t generate at least 3x our fee in additional net profit,
we continue working with you at no cost until you do.

about us

Hi, I'm Matthew Lowe

Former operator and Founder of Profit Architect

I started out as an operator, buying my first pub in my 20s and quickly expanding to four sites. It was a high-turnover, tight-margin business, which forced me to learn early that revenue means very little if profit isn’t engineered properly.

When Covid hit, that business collapsed and I went bankrupt. It was brutal, but it also gave me complete clarity on what actually matters in a business.

I rebuilt from the ground up with a property management company. Different industry, same challenge: strong revenue, thin margins. This time, profit came first. By focusing on pricing, costs, labour efficiency, and simple weekly financial rhythms, we turned it into a highly profitable operation and exited with a seven-figure sale.

Across both businesses, the lesson was the same

Small, intentional changes, applied consistently, create disproportionate results. A few 5-10% improvements in the right areas can double net profit.

Book your free strategy call and start improving profits this month!

our services

Engineered to Increase Net Profit

PROFIT ARCHITECT™

The 90-Day Menu Profit Sprint

A done-with-you implementation programme for owner-led restaurants.

Designed to make your menu materially more profitable — and install a simple weekly system that protects those gains long after the sprint ends.

What the 90-day sprint covers

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Dish-Level Contribution Margin Analysis

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Profit Per Labour Hour

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Pricing Architecture

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Supplier & Cost Recovery

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Menu Engineering & Sales Mix Optimisation

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Costs, waste, and suppliers

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Weekly 4-Number Profit Dashboard

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Systems That Stop Margin Drift

results

By the end of the program you can expect

30-50% improvement in net profit within 6 months
Clear visibility on contribution margin per dish
Higher profit per cover from the same sales volume
Improved profit per labour hour
Tighter cost control that actually holds
A simple weekly 4-number rhythm
Confidence running the business from the numbers

Frequently Asked question

Got Questions? We’ve Got Answers

What Kind of Restaurants Is This For?

It’s built for owner-led restaurants that already have consistent revenue but want stronger margins, tighter control, and clearer visibility over their numbers.

Restaurants typically turning over £500k–£2m per year, with 5–50 staff, are a strong fit.

How quickly will I see results?

Most clients see measurable margin improvement within the first 30–60 days. The early phase focuses on:

• Repricing gaps

• Removing dead weight dishes

• Correcting portion drift

• Fixing menu positioning

These changes often recover thousands quickly. The remainder of the sprint installs the weekly system that protects and compounds those gains.

Do I need to increase sales or hire more staff?

No.

This sprint is designed to increase net profit from the sales you already have. We focus on:

• Contribution margin per dish

• Menu engineering

• Pricing architecture

• Labour alignment
• Supplier and cost recovery

Sales may naturally improve through better menu structure, but volume is not the lever we rely on.

Is this a course or coaching programme?

No.

This is a done-with-you implementation sprint.

We analyse your menu and numbers, decide what to fix, and implement one meaningful improvement each week.

How does the process work?

We follow a clear 90-day structure:

1. Full Menu Profitability Audit.

• Contribution margin calculated for every dish.
• Sales mix analysed

• Pounds-per-minute metric built.

2. Quick Wins Implementation
• Repricing, repositioning, and dead weight removal.

3. Menu Restructure & Margin Optimisation
• Pricing architecture, dish engineering, supplier adjustments.

4. Weekly Profit Rhythm Installation
• Review the numbers

• Decide the highest-impact adjustment

• Implement

• Measure

Can my team be involved?

Yes.

Relevant team members can join calls where it makes sense.

What if this isn’t a fit?

That’s what the free strategy call is for.

We’ll look at your situation honestly and decide together whether this makes sense. If it’s not right, I’ll tell you.

Do you offer any guarantees?

Yes.

Implement the agreed menu changes for 90 days. If you don’t generate at least 3x our fee in additional net profit, we continue working with you at no cost until you do.

What’s the investment?

The investment depends on the structure and level of support required, but this is a premium, hands-on programme designed for established businesses. 

We’ll cover pricing transparently on the strategy call once we understand your numbers and goals. If it’s not a fit, we’ll say so.

Click the button below to have a free consultation on your personal case!